BOOK 2.0 brings to CCB two days of debate on Books, Artificial Intelligence and Society
On 15 and 16 September, CCB’s Main Auditorium hosts the 4th edition of BOOK 2.0, an initiative by the Portuguese Publishers and Booksellers Association (APEL), bringing together authors, experts, policymakers and industry professionals to reflect on the future of books, reading and literacy.
Under the theme “Back to Basics. Back to Books.”, a series of panels and conversations brings together different fields and perspectives, exploring topics including culture and education, democracy and freedom, artificial intelligence, the knowledge economy, health and well-being, copyright, creativity and the challenges of attention in the digital age.
Among the main guests are Margarida Balseiro Lopes, Minister of Culture, Youth and Sport, who will take part in the Allies in Culture session, and Cardinal José Tolentino de Mendonça, Prefect of the Vatican’s Dicastery for Culture and Education, who will address the challenges of a world changing faster than its own values. The President of Portugal, António José Seguro, is also expected to participate in a session dedicated to the building of a nation of readers.
The programme also features Sanna Marin, former Prime Minister of Finland, reflecting on reading, democracy and freedom; Carlos Moedas and economist Philippe Aghion in a conversation on the knowledge economy; Gonçalo Saraiva Matias, Minister in the Cabinet of the Prime Minister and for State Reform, and Óscar López, Spain’s Minister for Digital Transformation and the Civil Service, in a panel dedicated to digital transformation, artificial intelligence and the Iberian agenda.
The programme will also explore the attention crisis and the impact of distraction on younger generations, the relationship between music, creativity and literature, and the changes artificial intelligence is bringing to the discovery and promotion of books. The second day will also include a masterclass dedicated to marketing, creativity and engaging new audiences with reading.
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