The Wecansell Branding & Event Marketing, a creative agency focused on love branding dedicated to the management and brand activation, released the T-Xperience, a brand that introduced the first marketing product dedicated exclusively to culture. The new project T-Xperience offers better knowledge of the national heritage, visits to museums and exhibitions as well as entrances to shows in the main national theatres and venues.
T-Xperience arises from the inexistence of this kind of product in Portugal. Wishing to expand culture, T-Xperience is an innovative brand, turning it in a great experience and within reach of everyone.
Merging industry with artistic creation, cultural institutions and the public, it becomes a 100 percent national product. It is called T-Xperience because it is a set of cultural experiences - such as entrances to museums, historical sites, exhibitions and performances - sold in a package that also contains an exclusive and collectible t-shirt (with original design and illustration depicting the institution represented on each package and with total national manufacturing).
T-Xperience experiences will be sold exclusively in Fnac stores across the country.
The first T-Xperience set is called "Pólos Culturais - Cultural Centres" because it gathers exactly eight national venues that meet a wide cultural offer: Centro Cultural de Belém and Calouste Gulbenkian Foundation, both in Lisbon; Cine Teatro Constantino Nery, in Matosinhos; Vila Flor Cultural Centre, in Guimarães; Teatro Nacional de São João, in Oporto; Teatro das Figuras, in Faro; Centro de Artes e Espectáculos da Figueira da Foz and Centro das Artes – Casa das Mudas, in Madeira.
The experiences differ in each of these cultural spaces - from discounts to free admission to one or two people in several shows, theatres, museums and exhibitions, among other cultural activities. Technological innovation has also been focused on this new product: each T-Xperience package contains a quick response code which, photographed by phone using a specific application, allows access via Internet to every possibility that T-Xperience offers in the website www.wecansell.pt/t-xperience.
However, T-Xperience offers a lot more. Its creators foresee to carry out during the year a set of activities related to the brand, such as conferences and conversations with leading figures in Portuguese culture, which will be promoted in Fnac store forums.

The voucher entitles you to a ticket for a show of CCB's own production, provided there are tickets available in any space of the CCB and the offer is valid for one person. The voucher is valid until July 31, 2011.
All shows included in this experiment are marked with the logo T-xperience.
To proceed to the reservation of the venue, we ask you to contact our services.
BOX OFFICE CCB
Every weekdays from 11:00am to 8:00pm.
Customer Service 9:00am to 11:00pm (+351) 707 303 000
TICKETS RESERVATIONS
Telephone (+351) 707 303 000 and fax (+351) 21 361 25 60
bilheteiraccb@ccb.pt
Reservations will only be accepted 48 hours earlier of the event.
CCB/Fábrica das Artes
Telephone (+351) 21 361 26 27
Fax (+351) 21 361 25 60
Every weekdays from 11:00am to 8:00pm.